The total number of cosmetic procedures performed on men increased 2% in 2010 compared to 2009, with Facelifts leading the list (14% increase), followed by Soft Tissue Filler injections (10% increase), Botox (9% increase), and Liposuction (7% increase).
Also, in the past, celebrities formed the bulk of men seeking cosmetic enhancements. However, in recent years, there has been a growing trend towards more and more average guys looking to enhance their looks. Doctors feel that this may be due to older men having to compete with a younger men for work these days.
Cosmetic procedures performed on women also increased 2%, but iinterestingly, the trend for women is towards minimally invasive procedures such as Botox and Soft Tissue Fillers (6% increase), while the fastest growing procedures in men were surgical.
Women still account for 91% of all cosmetic procedures in the US, but the guys are catching on, slowly but surely…